Most enquiries arrive describing a symptom rather than a service — leads going cold, a spreadsheet that has outgrown itself, an app that needs rebuilding. Here is how those map onto the five lines above, including the cases where the answer is to buy something configured rather than build.

Enquiries are arriving but not converting

This is usually a follow-up and ownership problem, not a software one. A configured CRM fixes it faster and cheaper than a build: Napnix CRM covers lead capture, assignment, automated follow-up and reporting from ₹4,165 a month. Start with the free Revenue-Leak Audit, which maps where enquiries are actually being lost before anyone writes code.

Book a Revenue-Leak Audit →

A spreadsheet or manual process has outgrown itself

If the process is close to an industry standard, a configured CRM with the right industry edition will cover it. If the process is the thing that differentiates you, or if the licence cost of a product scales with seats faster than your revenue, custom web development is the right call. We will say which applies after scoping, and we have told clients to buy rather than build.

Custom web development →

Your customers or field staff need to be on a phone

Mobile app development, with the platform decision made in week one — React Native, Flutter or fully native is a consequence of whether the app needs heavy camera, Bluetooth or background-location work, not a preference. Offline behaviour is designed up front rather than discovered, which matters for Indian field use on patchy mobile data.

Mobile app development →

You are selling online, or want to

E-commerce development, where the build is rarely what decides whether the store works. Payments, logistics and the GST setup are, and in India that means UPI-first checkout, rates configured per HSN code, pin-code-level COD availability and stock that cannot disagree with your ERP. We recommend a hosted platform when it fits, even though it is the smaller project.

E-commerce development →

Hosting costs or deploys are the bottleneck

Cloud solutions, assessed against a cost baseline first so there is something to measure the result against afterwards. Rehost, replatform or refactor is decided per workload rather than for the whole estate: the stable internal app nobody is changing gets left alone, and the service blocking every release is the one worth refactoring.

Cloud solutions →

You want to use the data you already hold

AI and machine learning, starting with a feasibility check rather than a model. A surprising share of requests are better served by a report or a rules engine, and we will tell you when that is the case. Where a model is warranted, the most productive starting point is usually the CRM data you already have, because it is structured and already yours.

AI & machine learning →

Our Approach